The Proibida beer brand thought it would be a good idea to create a beer for women that is delicate, sweet and perfumed. We don't need to say that that was a stumble, right? This product so angered the women brewers who were already consumers of the brand that it generated a terrible negative noise on the company's social networks. After all, who says that all women like delicate things? The beverage brand Catuaba Selvagem managed to take very good advantage of the negative noise and used it to its advantage. They ran a campaign making it clear that women drink what they want. Generally, products with versions for women are a bad idea. If they offer exactly.
The same thing and what changes is the name on Special Data the packaging, what is its true purpose? They also sometimes generate something known as pink tax, which we will explain below. Understanding the Pink Tax Have you heard of the pink tax ? It happens that when products are made especially for women, they tend to be more expensive than products aimed at the male audience. And we are not talking about differences in the production or composition of these products. They usually say that they are differentiated only by the packaging – the women's packaging is pink and costs about more than the other products . Do I really need a pen made especially for women? In Bic created a line of pencils “For her” and comedian Ellen Degeneres made a video ironicizing the situation.
Finally a pen made just for us women. Considering that women, on average, receive lower salaries than men, it is even repugnant to think that a product costs more just because it received the color pink and they decided it was made for the female audience. The lesson here is that. each woman is a different human being. Don't put us in a bubble or try to sell us something universal. Build relationships and understand the ailments of the female audience Being a woman is not easy at all. And the last thing we want is advertising trying to sell us fake prescriptions and unattainable bodies. Well done advertising for women, today, is one that understands what it really means to be a woman.
The same thing and what changes is the name on Special Data the packaging, what is its true purpose? They also sometimes generate something known as pink tax, which we will explain below. Understanding the Pink Tax Have you heard of the pink tax ? It happens that when products are made especially for women, they tend to be more expensive than products aimed at the male audience. And we are not talking about differences in the production or composition of these products. They usually say that they are differentiated only by the packaging – the women's packaging is pink and costs about more than the other products . Do I really need a pen made especially for women? In Bic created a line of pencils “For her” and comedian Ellen Degeneres made a video ironicizing the situation.
Finally a pen made just for us women. Considering that women, on average, receive lower salaries than men, it is even repugnant to think that a product costs more just because it received the color pink and they decided it was made for the female audience. The lesson here is that. each woman is a different human being. Don't put us in a bubble or try to sell us something universal. Build relationships and understand the ailments of the female audience Being a woman is not easy at all. And the last thing we want is advertising trying to sell us fake prescriptions and unattainable bodies. Well done advertising for women, today, is one that understands what it really means to be a woman.